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How Small Businesses can Kick-start Pay Per Click Advertising


Search engine optimization (SEO) is a vital marketing strategy for many businesses. It helps small businesses with a high search ranking to receive many leads. Pay per click (PPC) advertising involves developing ads and bidding on particular phrases. Some organizations pay a certain fee to popular search engine providers when clients click on their ads. In this post, we highlight how small enterprises can kickstart their white label PPC advertising campaigns.


Keyword Research

In the past, customers discovered new products in sales catalogs and store shelves. Digital technology has developed over recent years. It allows prospective customers to search for and purchase new products by clicking a button while at home. Businesses need to understand the main keywords which clients search for online. You can use a variety of keyword tools such as the Keyword Research tool to find out what most clients look for.

Choose relevant keywords to reach your target audience. Many search algorithms use keywords to display your ads. Also, pick keywords that are relevant to your products and services. You could use latent semantic and stemmed keywords. However, the keywords change with time. Therefore, it is necessary to research other keywords regularly.

Write an Interesting Sales Copy

Naturally, it takes time for a brand to gain popularity. It is advisable to hire reputable content creators to create an engaging sales copy for your product. They should be appealing for the readers to visit your website. An interesting and can catch the attention of a web user and encourage them to purchase your product. Ensure that the copy is concise and detailed.

Monitor the PPC Campaign

White label PPC advertising allows you to monitor your campaign and determine ineffective strategies. You can create a tight budget by picking particular keywords to display specific ads to your audience.

Besides, it helps you determine non-performing campaigns to stop spending money on keywords which are not converting leads. For example, if a user clicks on an ad, it directs them to your landing page. Include a call to action in your landing page to motivate customers to buy your product.
A nice landing page should contain a free trial, a subscription option, an appointment and a call to consultation. Recent statistics reveal that many clients prefer web pages which load fast. Some of them abandon websites that take more than four seconds to load.

Improve Your Quality Score

You can boost your PPC campaign by using Google AdWords frequently to check your quality score. Google determines the fee you will pay and the ads it will display. Generally, ads with high-quality scores have high exposure rates and low costs per click. The score ranges from 1 to 10.

Search engines redirect customers to your web page when they click on your ad. They charge you a certain fee. Develop an efficient PPC campaign for your business to earn more income. There are different types of pay per click advertising including Display Network, Product Listing Ads, Search Network Display Opt-In and Search Network Ads. Choose an ideal white label PPC campaign for your business.
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