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Top five digital signage trends of 2018

As 2018 draws to a close, we take a look at some of the top digital signage trends of the year.

Better displays

Screens have become wider and slimmer than ever, meaning there are many more possibilities than in the past, and the quality of displays is often flawless. Resolutions have been climbing ever higher in the past few years, and one of the big trends for 2018 has been crystal clear displays presented on thinner screens than would have been possible even two years ago.

Responsive content

Digital signage has become more responsive year on year, and we certainly saw the impressive results of this in 2018. Displays can react in real-time to weather conditions, news events and local interest stories so that users see more relevant and interesting information than ever before.

The possibilities for in store media displays, such as those offered by https://moodmedia.co.uk/in-store-media, are endless. Engage with your customers - and potential customers - at the point of sale with displays that speak directly to their needs.

AI and smart content

AI and smart programming means advertisers and marketers can now offer better integrated promotions. Smart systems sift through huge quantities of information, without the need for human intervention, and suggest content to use in certain places and at certain times. The possibilities this offers for cross-promotion are huge.

Digital and physical worlds blending

We already spend much of our average day digitally connected, but this trend shows no sign of slowing down. The physical and digital worlds continue to blend as augmented reality becomes more and more important in our everyday lives. Think of the huge success of Snapchat over the past three years. As Forbes points out, the companies' use of augmented reality in the form of entertaining filters have proved a massive hit with both users and major brands looking for a new way to reach consumers.

Faster processes

With the ability to react and update in real-time, digital signage is now more relevant and important than ever. Outdated or irrelevant displays are a thing of the past - or should be - if you're using the right technology. Consumers are savvier than in the past, and companies that don't keep up with the latest developments risk being left behind in the race for new customers.
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