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Top Business Information about the Chinese Market that your Boss should know

Whether you are trying to hire a more cost-effective manufacturer or want to find a new market for your product, you may be considering a business partner in another country. After years of working with people from all over the world, I have personally experienced problems that may arise due to language and cultural differences.

In the coming months I will be here dedicated to a specific article to the company's "Go Global" series. Among them, I want to spread the knowledge gained by experienced companies and entrepreneurs from around the world.

The first? The world's second largest economy: China.
What do you need to know before doing business in China?

Relationship is the key to everything.

If this is the case in the United States, then is this true in China?
Robert Bravo, currently managing director of Compass Corporate Training, a consultancy firm in Shanghai, China, said: "Good relationships are the key to everything, regardless of job level or industry."

He explained:

The building of relationships can be done in many ways in many ways: networking activities, dinner with potential partners, customer visits and more. It's not uncommon to spend time with potential customers on an expensive dinner, talking about seemingly unrelated topics. For foreigners, this may seem like a waste, but it can mean a difference in success or failure. It is noteworthy that more traditional Chinese businessmen are more likely to value these occasions.

For example, a joint venture company recently sought our service after receiving a good referral from a previous customer. Often, several meetings and e-mail are enough to sign a contract. But this more traditional management team indirectly calls for face-to-face time. A colleague and I flew to western China and spent two days traveling with the client management team. We do not talk about business once.

For a budget-conscious American like me, this can be a daunting expense. But a week later, we signed a long-term contract, and the investment was paid.

Small talk is important. But this is just the beginning.

Bravo goes on to say:

Most Chinese are more shy than ordinary Westerners. Therefore, it is important to take the initiative. Your ultimate goal is to help each other feel comfortable and eliminate any doubts or embarrassment. Find a positive conversation topic.

Chinese food is always a winner; Chinese are generally passionate about their food and love educating Westerners. After a few minutes of chatting and laughing, you may fight for deeper connections.

At Robert's recommendation, I read "Chinese favorite book" by Zhang Haihua and Jeff Baker. This is a wonderful reading of Chinese thought and business culture from the perspective of Chinese and Western cultures. (The author is a couple group consisting of a Chinese woman married to an Australian man.

There are only a few gems in this book:

China's face value ("face") is very important.

It is very important that you never "lose face" by criticizing, ignoring or ridiculing others. To you, harmless things can be a great insult to a Chinese. The definition of China's leadership is very different from that of the western world.

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